Helping develop a corporate communication strategy based upon the four organic principles

For the past months I have been extremely fortunate to work with the wonderful team of DO IT ORGANIC to help them develop a new communications strategy based upon the four principles of the international organic movement namely Care Health Ecology and Fairness. 

It is fantastic to see that how this innovative market leader is not only emphatically embracing these principles but also putting them into practice by appointing four special ambassadors. If we want to inspire consumers and other stakeholders to proactively choose healthy, sustainable organic products, it is crucial that we share these values as part of our positive vision for a greener and fairer planet. 

More information: DO IT ORGANIC | The Principles of Organic Agriculture